Former Obama Deputy Campaign Managers Stephanie Cutter and Jen O'Malley Dillon and former Obama campaign Digital Director Teddy Goff, together with other Obama veterans, are joining the firm. Cutter and Dillon will stay around the board of Organizing for doing things, a company made to offer the president's legislative agenda (Cutter can also be rumored to stay in talks with CNN).
Known as Precision, the Washington, D.C. and New You are able to City-based firm will handle branding, data, statistics, focusing on along with other services for clients "from technology and media companies to consumer brands and financial firms to result in and advocacy groups in addition to campaigns, " based on Frank Benenati, a representative for Precision who's also an Obama alum. Precision joined together in the last month like a product of Cutter, Dillon and Goff's need to interact on the publish-election project.
"One of the three people, we represent quite a broad swath of the items the campaign did, " Goff told Mashable. "Together, we are able to provide a full package of services from strategy and message lower to tactical execution."
Goff stated Precision works with companies and groups on the situation-by-situation basis to assist them to bring a "better experience" to clients, with choices over picking clients made according to which of them present probably the most interesting challenges. He wouldn't title any particular clients Precision is going to be dealing with upon launch, but did express it has "a few great ones within the entertainment and media space, " together with a sports league, "a fewInch of huge technology companies and consumer items and advocacy campaigns.
If Precision's first pr release is any suggestion, it will likely be while using Obama campaign's success — especially in the fields of information acquisition, analysis and focusing on — like a primary pitch towards prospects.
"We defied the usual understanding by inventing and taking advantage of the most recent, data-driven techniques and tools to achieve the best audiences with the proper messages, after which to maneuver these to action. We didn’t just break through. We broke new ground, " reads Precision's release.