Boston Consulting Group model

Bengaluru: Aikido, that is a principle of taking chaotic energy and making it a focused precision to consider businesses forward, is Infosys' method of symbiosis instead of competition, states Boston Talking to Group Strategy Institute Director Martin Reeves.

"Allow me to check ... within my understanding it (Aikido) is much more about if you work with the word what of biology, symbiosis than competition, " he told PTI after delivering his book "Your Strategy Requires a Strategy" at Indian Institute of Management here.

Infosys Boss Vishal Sikka had revealed a brand new technique for the organization on Narayana Murthy's birthday on August 21.

Mr Sikka had stated "... Aikido, that is an East Asian martial-art using its deep rooted origin in Kerala. Aikido is about changing, transforming, and using the chaotic energy of the opponent right into a great focused direction."

"Whenever we consider the chaotic energy that's in a enterprise and it is in the center of a metamorphosis we feel the principal of Aikido - of by taking your chaotic energy and making it a focused precision - is one thing that will help us move businesses forward, " he'd stated.

Contributing to his thought of Aikido, Mr Reeves stated it's not about elementary competition, but about 'co-opetition' inside a shaping atmosphere.

"In shaping atmosphere it's about developing a common platform for collaboration a typical vision. It's about orchestrating their common interest. It's not an elementary competition, it's because something about... many people refer to it as co-opetition, " he stated.

Co-opetition is really a business strategy acquired from game theory to show when it's better for rivals to operate together instead of to visit facing each other in contest, Mr Reeves stated.

"The truly amazing illustration of co-opetition is Apples Store. Basically the program companies is going to do well if Apple does well and Apple does well if software companies prosper, and they're mutually dependent, " he stated.

Requested whether Aikido strategy will work for Infosys, he stated "I'm not suggesting ... things i am saying is the fact that any method for technique is good under specific conditions and inappropriate in other situations. Technically things i am speaking about is contingent strategy. Your method of strategy is dependent upon conditions."

Mr Reeves stated one method of strategy and execution doesn't fit every situation. "According to our research, we conclude that effective companies have to choose the best method for each area of the business - and should modulate this collage of approaches as conditions change, " he added.

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